Monday, August 10, 2009

REVIEW: Grown Up Digital

If you have a passion for generational exploration/definitions, this book is for you. Despite some data-heavy sections, the author has managed to keep this text light and entertaining with a nice balance of anecdotes and personal experiences. Tapscott presents some interesting points about the Net Generation (NG) and how they will impact our personal and professional lives. The world has become fairly transparent for the NG, who come to the table with a different set of values and awareness of the world and their place in it. The NG sees personal space as a public venue (twitter, myspace, and facebook)...all for the sake of socialization. The NG demand personalization in everything they do and have moved from mere content consumers to content creators, forcing a shift from authoritarianism to individualization. Tapscott questions, however, whether the NG's depth of technological smarts equals intelligence. In spite of the authors concentration on hard data and anecdotal evidence, it would have been interesting to see a bit more focus on the impact the NG will have on both past and future generations beyond the simple findings presented (i.e., education, personal identity and privacy, cultural values, business/industry, government, etc.)

I do have a couple chapters to finish, so maybe those issues will be addressed in the conclusionary sections.

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