Tuesday, October 6, 2009

New audiences for digital books--TEENS

Simon & Schuster today launches Pulse It (simonandschuster.com/pulseit), a social networking site for readers 14 to 18. Registered users can read free e-books and discuss them with other teens and authors.

This week, Penguin launched an online network on its website (penguin.com/thepublishersoffice) offering book-related entertainment for readers of all ages, with teen-specific material. "YA Central" features interviews with authors and book club discussions. It's being marketed to schools, libraries, parenting websites and mommy blogs.

Vook.com, a fledging firm looking for new ways to connect the worlds of video and books, says it's smart for publishers to experiment with new formats, especially for teen readers. The format isn't important it's the fact that they're reading.

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