Saturday, March 13, 2010

YouTube, viral marketing, and music contracts

Some of you probably remember Ok Go's treadmill video for their song "Here It Goes Again" as it made the rounds a few years ago. (If you haven't seen it yet, it's neat; rumor has it that was a single take.)

Last month, the lead singer wrote an editorial that I think you guys might find interesting in light of the ongoing discussion about copyright.

1 comment:

  1. He was on NPR talking about the same thing... except this time its for the song, "This Too Shall Pass".