O my. We could definitely win this contest.
"As we prepare for the arrival of the machine, we’re stumped by what to call it. Calling this remarkable piece of machinery “The Book Machine” just sounds so…cold. So we’re asking for our community’s help in naming our new book-making robot.* Submit your book machine name to email@example.com September 24th and, if your entry is selected, you’ll be eligible to any six public domain or print-on-demand books in our catalog, printed straight off the machine. The winner will also receive public recognition at our unveiling ceremony on September 29th. "
See article online here.