WSJ Article
An interesting thing to note is that Trachtenburg was using a 70/25% breakdown instead of a 50/50%breakdown, as Publishing for Profit had as a sample royalty breakdown (so the author would make $4.54 instead of $2.27, and $.34 more than he would on a hardcover). Not sure which is more typical, but he obviously went with the one that is less generous to the author to prove his point.
Particularly interesting here are the two videos, one is an interview with Trachtenburg, basically reitereating what he said in his article, but the other one (down lower in the article) is a cute but brief history of the book (a sort of video Cliff Notes of our required reading).
Showing posts with label magazine publishing. Show all posts
Showing posts with label magazine publishing. Show all posts
Thursday, September 30, 2010
Monday, April 19, 2010
Rolling Stone Magazine's New Online Business Model
I think it seems like a pretty good deal to subscribers. I'm curious to see reactions from other magazine publishers and readers....
You can check it out here:
Rolling Stone's archive going online - for a price
You can check it out here:
Rolling Stone's archive going online - for a price
Saturday, September 19, 2009
The September Issue
Last night I saw the film, "The September Issue," directed by R.J. Cutler. The film documents the production of the September Vogue issue through the viewpoints of Anna Wintour, Editor-in-Chief, Grace Coddington, Creative Director, and others. Although I think the girls with whom I accompanied to the movie were solely interested in the fashion elements, I was hugely intrigued by the magazine publishing theme (and, I can't deny it, the fashion too). New to the publishing genre in general, I got to see some different elements of the magazine publishing process, along with attitudes and characteristics of the people in the business. I really enjoyed the film and would recommend it to fashionistas interested in publishing!
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